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Strategic ethics

Doing things differently

« Standing still in a changing society leads to slow death. »
Lack of a big-picture viewpoint often prevents us from taking time to reflect or recognizing the necessity of doing so. Most importantly, it also conceals the incredible opportunities that emerge as a result of deep reflection.

The number of fundamental ethical choices that businesses will have to make over the next five years can only increase.

In order to grow rather than perish, businesses of tomorrow need to set out their ethical strategy today.

Where should your business be in terms of ethics in five years? In fifteen years?

We must stop limiting our thinking on ethics to surveillance, punishment, and behavioural control. Looking ahead, ethical approaches cannot be static; they must evolve and go beyond a traditional rule-making exercise. Ethics are now a strategic issue, essential to a company’s sustainability.

René Villemure offers strategic ethical advising to managers and leaders of public and private organizations who face difficult choices in a context of uncertainty.

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Strategic ethics

Doing things differently

« Standing still in a changing society leads to slow death. »
Lack of a big-picture viewpoint often prevents us from taking time to reflect or recognizing the necessity of doing so. Most importantly, it also conceals the incredible opportunities that emerge as a result of deep reflection.

The number of fundamental ethical choices that businesses will have to make over the next five years can only increase.

In order to grow rather than perish, businesses of tomorrow need to set out their ethical strategy today.

Where should your business be in terms of ethics in five years? In fifteen years?

We must stop limiting our thinking on ethics to surveillance, punishment, and behavioural control. Looking ahead, ethical approaches cannot be static; they must evolve and go beyond a traditional rule-making exercise. Ethics are now a strategic issue, essential to a company’s sustainability.

René Villemure offers strategic ethical advising to managers and leaders of public and private organizations who face difficult choices in a context of uncertainty.


Standing still in a changing society leads to slow death.

Strategic ethical advising assists decision-makers in cases where rightness is called into question, or when moral choices become difficult or complicated to define or articulate.

Our strategic advising includes support and structure for decision-making and for expressing thinking on ethical questions, as well as strategic ethical planning.

Our services also include the review or development of custom-made mission and vision statements and corporate values.

Our strategic advising is always aimed at reducing the unethical tax and at building trust.

A strong ethical culture is an asset that contributes to a better reputation and increased value for your business.

Turn ethics into a strategic advantage

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René Villemure Ethicist
4620 Doherty ave
Montréal, QC H4B 2B3

514 369-2611
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In Europe

AdGENCY Experts
Contact: Denis Adjedje
+ 33 (0) 6 60 47 60 06

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www.adgency-experts.com

In Canada

Exclusive representation in Quebec - Éthikos

Sophie Hamel-Dufour

514 369-2611
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